Last month, The SaaS Report released its annual report on the top 50 SaaS CEOs. Sadly, out of the 50 CEOs on the list, only one woman was included.
Let’s give The SaaS Report the benefit of the doubt; I don’t think women were intentionally left off of the list.
The methodology for how CEOs were selected included “five primary factors – company growth, work culture, product technology, financial performance, and professional experience. Research was conducted using a broad set of data including information from reported financials (where available), company press releases, Glassdoor, LinkedIn, and other sources.”
While it should be argued that reported financials (where available), company press releases and “other sources” are unreliable data points, these metrics nevertheless reflect the overall trend of women being underrepresented as CEOs. From a 2016 report from Weber Shandwick, only 5 percent of Fortune 1000 companies are run by female CEOs, and just 8 percent of companies worldwide with a revenue stream of at least $500 million have a female CEO. Adding to the problem is the lack of attention other executives have to the issue at hand:
“The executives in our study, irrespective of gender, seem largely unaware of how few women have actually risen to the top. When asked to estimate how many large companies around the world have female CEOs, the average respondent’s estimate is 23%.”
As champions of women in tech here at G2 Crowd, we decided to put together a list of women CEOs at B2B software companies. Here are 21 women CEOs making an impact on B2B—
Ginni Rometty, IBM | Rometty was named the successor to CEO role at IBM in 2011, and in 2012 added the role of chairman to her resume. She has helped IBM become an AI leader with her commitment to IBM Watson.
Meg Whitman, Hewlett Packard Enterprise | Whitman was named CEO of Hewlett Packard in 2011. Since then, the company has split into two separate entities: HP for printers and PCs; and HPE selling hardware, software and IT services. She’s also been cited by the New York Times as a potential candidate to become first female U.S. President and was speculated by many to be a top candidate for the recently filled Uber CEO role.
Safra Catz, Oracle | Unlike most enterprise CEOs, Catz climbed the ladder internally at Oracle. Starting in 1999 as a Senior VP, she also spent time as the company’s CFO before becoming the CEO in 2008. She’s overseen Oracle’s massive cloud revenue growth, up 60 percent in the past year, and led big-name acquisitions of SaaS products such as NetSuite and Bronto.
Tracy Young, PlanGrid | PlanGrid is a cloud construction management software suite cofounded by Young in 2011. Since that time, she has acted as the company’s CEO and helped raise over $59 million in funding. Her company is also one of only two construction management products on G2 Crowd with 10-plus reviews at 31.
Kristine Steuart – Allocadia | Steuart is not only the CEO of Allocadia, but cofounded the company in 2010 along with her twin sister Katherine Berry. In that time she has led Allocadia as one of the leading marketing resource management platforms; it has the second-most reviews of any MRM tool on G2 Crowd. She has also helped the company raise $30 million in funding through three separate rounds.
Julia Hartz – Eventbrite | The lone woman on The SaaS Report’s list, Hartz was one of the original three founders of Eventbrite in 2006. With Hartz at the helm, Eventbrite has joined the unicorn club, generated over $3 billion in ticket sales and solidified as the go-to and highest marketing share event registering and ticketing platform. Even with the company growing to over 500 employees,, Hartz has managed to keep great company culture, with Eventbrite being named The Best Place to Work in the San Francisco Bay Area five times.
Krista LaRiviere – gShift | LaRiviere is the current CEO of the SEO tool gShift. Since founding the company, she has led big-name acquisitions such as SiteCondor and has helped gShift earn High Performer status in G2 Crowd’s Spring 2017 SEO Grid® Report with a high user satisfaction score. LaRiviere isn’t new to the software space either, having founded two previous software companies that both made successful exits.
Danielle Morrill – Mattermark | Formerly the Head of Marketing at the now-unicorn company Twilio, Morrill founded the online referral startup Referly. Shortly after, she closed down Referly to cofound Mattermark, a sales intelligence platform. Morrill also founded XFactor Ventures, a preseed microfund for startups with female founders. She also works with 500 Startups as a mentor, where she led a Series A funding round for Looksharp (acquired by WayUp earlier this year).
Nicole Eagan – Darktrace | Named Woman of the Year at the 2016 Cyber Security Awards, Eagan has served as the Darktrace CEO since 2014. In her time at the cybersecurity and vulnerability management company, she has secured the company’s $65 million Series C and $75 million Series D funding rounds and led the company to an increase in revenue of 500 percent year on year. Her company now knocks on the door of the elusive unicorn club, with a recent $825 million evaluation.
Stacy Brown-Philpot – TaskRabbit | Brown-Philpot is one of the busiest women in tech. While she leads TaskRabbit as a top on-demand staffing platform, she also sits on the board at the Stanford Graduate School of Business and is the Board Director at Nordstrom and Hewlett-Packard. Currently Brown-Philpot is looking into certain exit opportunities for TaskRabbit, which she confirmed earlier this year.
Liz Wessel – WayUp | Wessel has led her job board for college students company WayUp to become a major player in the space, despite only being founded in 2014. Working as the company’s CEO, she has helped WayUp secure $28 million in funding and acquire key competitor Looksharp (which was funded by Danielle Morrill, previously on this list). Wessel has also been recognized in Forbes’ 30 Under 30 and in Business Insider’s 18 Coolest Women in Silicon Valley.
Sarah Nahm – Lever | Nahm founded Lever, an applicant tracking system, in 2012 and has acted as the CEO since 2014. Before founding Lever, Nahm worked at Google as the speechwriter for Marissa Mayer. An advocate of diversity in the workplace, she has published articles in some of the country’s biggest publications including Newsweek, Huffington Post and USA Today.
Bonnie Crater – Full Circle Insights | Crater has been in the software game for a long time, having spent time at Realization, VoiceObjects, Oracle, Genesys, Netscape, Salesforce, Stratify and a handful of other SaaS companies. Now the CEO at the marketing attribution company Full Circle Insights, Crater has also taken an outspoken stance against President Trump and is organizing women’s marches.
Jennifer Tejada – PagerDuty | Tejada is another veteran in the software world. Previously the CEO and President of Keynote Systems, she helped lead the company exit for in a $150 million acqusition. She now sits on the board of Puppet Labs and is the CEO of the incident management and resolutionplatform PagerDuty, where she has helped the company raise $84 million in funding. Tejada has the company refining their focus on AI and machine learning and keeps charity at the top of PagerDuty’s culture, recently committing to pledge 1 percent.
Deepa Subramanian – Wootric | A graduate of Berkeley and Harvard Law School, Subramanian cofounded Wootric in 2013 and has acted as the CEO since. Wootric, an enterprise feedback management platform, manages to not only compete with bigger names in their space such as Qualtrics and Medalliadespite have much less venture capital, the company has better user satisfaction ratings across the board. She also keeps her company’s values at the top of her mind by publishing why her company makes time for their values.
Laura Bilazarian – Teamable | Bilazarian cofounded Teamable in 2013 and works as the CEO and Chief People Officer of the company. She’s helped the recruitment marketing tool recently raise a $5 million Series A while still working as a partner for HIVE, a nonprofit accelerator and seed fund for Armenian startups.
Laura Behrens Wu – Shippo | After finishing her undergrad, Wu founded the E-Commerce tool Shippo in 2013 before she even received her MBA from Switzerland’s University of St. Gallen in 2014. She led an initial seed fund of $2 million in 2014 and a $7 million Series A in 2016, and recently was named to Forbes’ Millionaire Fast Track: 27 CEOs Under 27.
Promise Phelon – Tapinfluence | Phelon is yet another SaaS veteran on our list. She cofounded and acted as CEO of the enterprise talent management platform UpMo for five years, worked as the CRO for the applicant tracking system software Resumator (now JazzHR) and now acts as the CEO for the well-funded influencer marketing platform TapInfluence. Outside of TapInfluence, Phelon also acts as a mentor for Techstars.
Stephanie Newby – Crimson Hexagon | Newby has acted as the CEO of the social media analytics platform Crimson Hexagon since 2012, where she has helped the company raise over $25 million. She’s emerged as one of the biggest thought leaders in social media and routinely publishes articles on social media trends, while also investing in the AI revolution. She currently sits on the board for Amec Foster Wheeler, and previously has acted as a managing or board director for Golden Seeds, RiskMetrics, Dove and JP Morgan.
Therese Tucker – BlackLine | Tucker founded the financial close platform BlackLine back in 2001 and has acted as the CEO since. She led BlackLine to huge success, with a $220 million funding round in 2013 and an IPO in 2016. Initially having an IPO price of $17/ a share, the company found huge success on the market. Before her wildly successful career at BlackLine, Tucker worked as the CTO of Sunguard.
Mathilde Collin – Front | Collin has acted as the CEO of Front App, a structure collaboration tool, since she cofounded the company in 2013. She’s helped lead over $13 million in funding, including a $10 million Series A in 2016. Collin is one of the youngest CEOs on our list; after graduating with her master’s in 2012, she began working as a project manager for a software company and founded Front just a year later.