Wings, by the name, the very next thing that comes to our mind is “Fly.” Well, when you have got the wings you can just go flying about as light as a feather. The same notion is presented with Faran Imam‘s backpack company- Wings. They provide their customers with all types of bags, be it school bag, college bags, sling bags and the major attraction is their light-weighted bagpacks. While travelling we have to carry number of suitcases and so on. But with the coming generation these suitcases have taken a backseat and cool and sassy bagpacks are in limelight. Wings, tried to understand their customers choice to a great extent and the results are remarkable. With these bagpacks, you wouldn’t feel any burden and hence travelling gets a whole new meaning. One should atleast try these amazing bagpacks for a fun experience with hassle-free walking and carrying your luggage. The interview below will get your conception of the product and it’s owner right and also give you reasons to use their products. Meet The Founder & CEO of Walham Group & Owner of Wings Bags
1.What is the Name of Your Business Or Brand You Represent?
The name of our company manufacturing high-end, low cost, durable and world class backpack is Wings- Fly High With Wings. The reason for choosing this name is that our products are light weight yet durable. We offer a complete range of some uniquely designed backpacks which are light weight and long lasting
2.What are your target Audience/clients?
Our target audience is youth, within the age group of 10-30, mainly the school-goers, college-goers, students, young travellers, trekkers, etc. However, we also cater to professionals, sports persons who are into trekking and gyming.
3.Where is your Business based (city, state, country) & What are your geographical target areas?
We are based in Bangalore, India. Our geographical target area is whole of India.
4.What are your products or services?
We are into manufacturing of high quality backpacks. Also, it has unique designs which appeal to the youth my target audience. Our products range mainly include school bags, college bags, gym bags, laptop bags, sling bags, sports bag and so on.
5.Who are your biggest competitors and how do you differentiate yourself from them?
As far the competition is concerned, we are not competing with any high end brands such as Skybags, American Tourister ,Wildcraft etc. Our competitors are the local and unorganized brands. in the niche about which I talked about earlier, these local companies are somehow lacking, and there we come into the picture. Our design & pattern as well as quality makes us different from others in that niche.
6. What best Marketing practices/tools that you always rely for the business development, marketing and branding?
Social Media these days are very strong Marketing and Branding Tool and I rely most on them for my branding and marketing practices.
7.What skills Do you want in your employees/team at the time of hiring?
Firstly he/she has to be team player who shows immense quality of Entrepreneurship, Proactive, able to take calculated risk having great leadership quality.
8.What expansion plans are you looking for the next 2 years, next 5 years?
As a matter of fact, we want to be recognized in every corner of India, starting from North and South to the East and West. Secondly, during the market survey, we found that there is no such backpack brand which specifically caters to the ladys segment. We are planning a market potential specifically for women like, working women and housewives, school girls, college girls, etc.
9.Where do you want to see yourself in next 10 years?
In the next ten years, we are planning to diversify into other brands as well. As I said for ladies we will have an exclusive brand in the future soon. Secondly, our target is to enter high-end brand segment, where we will be specifically catering to the international customers.
10.What was the most challenging part of your journey till now? How did you overcome those challenges?
Basically, developing the products was really very challenging. We needed to synchronize the team of manufacturers with the design & pattern team. We had good designers, good pattern masters, but the problem was to see the product in reality. We had to put in a lot of effort to synergize between these two teams (Design and Manufacturing). We overcame the problem and as a result produced products that comply exactly with the design, and as a result we are now accepted in the market.
11.Whom do you consider your idol or biggest motivator?
Ex CEO of Ford, Mr. Lee Iacocca. He was chucked out from Ford when Ford was at its peak. He then joined Chrysler Motors. At the time of his joining Chrysler Motors was on the verge of closure. However, with his untiring effort he raised it from its sinking state. Today it’s one of the biggest car manufacturers in the world. That happened because of team effort. He first formed a team and then took on the challenge. That’s the way I was motivated to go. I also built a good team first
12.How your current profile has transformed you as a person?
I have become more responsible as a person.
13.If you had the chance to start your career over again, what would you do differently?
Basically, I am a water treatment expert. So, if I started my career again I would become a water treatment expert
14. What is that One thing you would like to change in your organization/Business today?
Change is a dynamic process and there is always a resistance to change because of the comfort zone created over a period of time. I am trying to digitalizing our whole business processes.
15. Anything, you would like to say to our readers or fellow business people?
One of the important things is to not get affected by failures. Failing is inevitable, but that doesn’t mean you will give up. If you give up at that point, you will never realize success. Another important point is that the entrepreneurs are very offensive about fund-raising. Funding is not a problem, if you have a good concept, good idea then people will fund in your product. So, focus on your concept your ideas and most important develop your skill sets to make success inevitable.
16. What your company is doing under CSR?
We have a strong belief in Corporate Social Responsibility (CSR)and acting sustainably, and have developed policies designed to benefit all those who we work and interact with from Employees, Partners and Customers through to the wider community and the environment. We believed that we had a direct responsibility to give back; to make our society better places in which to live and work for everyone. That philosophy still holds true for us today. We remain committed to safeguarding not only employees and customers, but also the society in which we operate, and the environment in general. As a socially responsible organization, WINGS encourages employees to be active in community programs such as volunteer days and charity fundraisers. Every WALHAM facility offers opportunities for employees to volunteer or donate, and we’re proud that many choose to do so.
17. What Plans do you have for booming Startups in your country?
If we have the common interest we can join together for future business.
18. Tell us something about your education & family background.
I am an MBA. My father was a government employee but I chose to work in a private company of my own. I am married and have 3 daughters. My father is no more and my mother lives with us.
19. What is your USP which makes it unique & different from other Business in similar domains.
The product design and my team gives me an edge.
20. Do you consider yourself successful and by what means do you measure success?
I wouldn’t consider myself as successful now, but may be later. I think I will measure my success once my brand is known all around the world.