Practitioners of herbal medicine believe that an active ingredient can lose its impact or become less safe if used in isolation from the rest of the plant. Herbal medicine practitioners, also says that the effect of the whole plant is higher than its parts.
Benefits of Herbal Products
1. Reduces the risk of Side effects:
Most of the herbal products are well tolerated by the patient, with less unintended consequences than pharmaceutical drugs. Herbs typically have lesser side effects than traditional medicine, and might be safer to use over time.
2. Lower cost:
One of the major advantages of herbal products cost. Herbs cost much less than prescription medications. Research, testing, and marketing add considerably to the cost of prescription medicines. Herbs tend to be inexpensive as compared to drugs.
3. Widespread Availability:
Herbal products are easily available and without a prescription. One can grow some simple herbs, like peppermint and chamomile, at home. In some remote parts of the world, herbs might be the only treatment available to the majority of people.
Today We are introducing our readers to Mr. Krishan Guptaa, Founder and Managing Director Of Organic Wellness offering widest range of herbal & organic products to Indian consumers in entire India. Lets Check, how he started his business and his next plan of action
1.What is the Name of Your Business Or Brand You Represent?
Company Name – Organic Wellness Products Pvt Ltd.; Brand Name Organic Wellness
2.What are your target Audience/clients?
Everyone from age of 2 years onwards..kids, children , adults, men, women, senior citizens
3.Where is your Business based (city, state, country) & What are your geographical target areas?
Head Office in Gurgaon ( Haryana) ; Manufacturing facility in Village Babai, Dist Tikamgarh, Madhya Pradesh ( India). Target is World Wide
4.What are your products or services?
Authentic Organic Teas including Green Tea in multiple flavours, Supplements for all ailments made of whole herbs , Super Foods, Dog Food
5.Who are your biggest competitors and how do you differentiate yourself from them?
We are the only Organic company with own manufacturing facility ( to the best of our knowledge) to process and pack organic products grown by our family farmers.
6. What best Marketing practices/tools that you always rely for the business development, marketing and branding?
We do mostly digital marketing and seen in print frequently though newspapers and magazines. Our customers who are benefitting from Organic Wellness products are our best ambassadors and come as a huge support to us in spreading the word and helping us make a pan-india presence. We do exhibit in various cities / forums and take Organic Wellness products closer to the needy.
7.What skills Do you want in your employees/team at the time of hiring?
Anyone passionate and willing to work is welcome to join the company. We have provided training to most unskilled of workers in the village where we have put our plant and trained them run state of the art machines. Anyone with good spoken / written English ( we export as well) , ethical is what we look for. Professional qualification in Quality , Sales would be an added advantage.
8.What expansion plans are you looking for the next 2 years, next 5 years?
By Gods grace and teams hard work we have already extended our arms to 28 countries in just 18 months. We look forward to grow in the current geographies and expand. Looking forward to distributors in India and Overseas.
9.Where do you want to see yourself in next 10 years?
A 500cr business , supporting 2000 farmers and presence in over 70 countries
10.What was the most challenging part of your journey till now? How did you overcome those challenges?
Starting from scratch after being a Managing Director in few multinationals , no loans , dealing with the beaurcracy, very small team, setting up a plant in remote village of Bundelkhand has been quite challenging. However passion and hard work to get authentic organic products available for the masses has kept me going. We have a very small supply chain as we deal directly with farmers, process in our factory and give it to our distributors. One distributor per city who then takes care of the region. No traders in between. This keeps our costs low and with very little profit margin we have been able to provide cost effective products to our consumers. It’s a Myth that Organic Products are Expensive. Quite satisfied with what has been achieved so far however much more to be done in years to come.
11.Whom do you consider your idol or biggest motivator?
My Dad and My Mother
12.How your current profile has transformed you as a person?
Getting more sensitive towards the needy farmers of our country, they are the food growers for us and sad to see that they earn the least and live in smallest of houses. Hence we share our 5% profits with our farmers and 5% with our employees.
13.If you had the chance to start your career over again, what would you do differently?
God is very kind. I am happy with the Career and would replicate the same
14. What is that One thing you would like to change in your organization/Business today?
Get few more passionate team members
15. Anything, you would like to say to our readers or fellow business people?
Execute your passion and live your dreams . Don’t work for just salary
16. What your company is doing under CSR?
Being in a village we hired one person from each family , trained them and employed in our plant instead of hiring people from big cities. This also ensured that there are no suicides in the families as they get means to earn their living. We ran a campaign to promote dona pattals ( bowls made of leaves) to support farmers in this business. We visit leprosy home and provide them free products and give yoga sessions to name a few. Our Business is built on CSR.
17. What Plans do you have for booming Startups in your country?
We are working to support passionate ventures
18. Tell us something about your education & family background.
I am University Gold Medalist in Chemical Technology from LIT Nagpur . Added many degrees / titles in last few years as always keen to learn. I come from a learned famly of Kota – Rajasthan
19. What is your USP which makes it unique & different from other Business in similar domains.
Truly organic in our approach hence we went to remove village to put our factory as in bigger cities like Delhi, Lucknow, Kolkata where pollution levels are so high it is impossible to pack organic products. We have gone closer to nature, villages, promoting 5000 years of legacy through our supplements. Helping poor farmers earn their living, giving them their due, providing computer literacy and making them feel part of today’s world.
20. Do you consider yourself successful and by what means do you measure success?
God is kind and happy that I am able to fullfil my passion by converting it into a business