Video and marketing go together like peanut butter and jelly.
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined.
This data shares useful insights and statistics on video and user behavior surrounding it.
Here are just a few of the highlights:
75 Million people in the U.S. watch online videos everyday.
Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
Nearly 50% of all video is watched on a mobile device.
By 2019, internet video traffic will account for 80% of all consumer Internet traffic
Videos up to 2 minutes long get the most engagement.
Today we are presenting Anubhav Bajpai Founder Of VouchPRO Services Pvt Ltd which is a Comprehensive Video Management Solution. Lets See What Anubhav has to share about his venture with us.
1. What is your role in the company? Which department do you handle in your organization?
I am the Founder & CEO of VouchPro. I look at the overall business and monitor all the support functions
2.What are your target Audience/clients?
All top enterprise customers along with Media houses and OTT Players
3.Where is your Business based (city, state, country) & What are your geographical target areas?
We are Head Quartered in Delhi/NCR however have very strong pan India presence with the help of offices and Partners located in all Metro cities (Mumbai, Pune, Bangalore & Hyderabad)
4.What are your products or services?
We have evolved as a complete solutions providers for Video. We Create, Manage and Enable of your Video content to reach target audience.
5.Who are your biggest competitors and how do you differentiate yourself from them?
Our biggest competitors are ON24, INXPO and Kaltura type of players however our customers prefer VouchPro due to our constant upgrade of technology and human touch via our superb account management
6. What best Marketing practices/tools that you always rely for the business development, marketing and branding?
Social Media, AdWords and PR
7.What skills Do you want in your employees/team at the time of hiring?
Aptitude and Attitude to learn along with being customer centric
8.What expansion plans are you looking for the next 2 years, next 5 years?
Next 2 Years we wish to strengthen our Enterprise customer base with further presence in all tier 1 cities
Next 5 Years we wish to take VouchPro services to each and every cameramen of this country as channel partner, enabling them to service all their social and cultural events
9.Where do you want to see yourself in next 10 years?
Establish VouchPro as a global brand for Video innovations, enabling people to use Video in every possible business or personal use case.
10.What was the most challenging part of your journey till now? How did you overcome those challenges?
The most difficult part of any start-up journey is to find right mix of people to take things to the next level. I was fortunate enough to keep meeting like minded people at the time we needed them the most. We also took some very strong decisions in this area of hiring best possible people as good people come with good cost and for a self funded startup like us its always difficult to maintain cash flow situation. However with correct mix of people we kept moving upwards.
11.Whom do you consider your idol or biggest motivator?
Our current Prime Minister Mr. Narendra Modi
12.How your current profile has transformed you as a person?
My current profile of being an Entrepreneur has certainly made me more responsible and thoughtful
13.If you had the chance to start your career over again, what would you do differently?
No one’s journey is ever perfect however I am happy with how my career has evolved and what all experiences of life i have got in this journey. So i will keep it the same
14. What is that One thing you would like to change in your organization/Business today?
I am happy the way things are progressing and how people have sense of belonging
15. Anything, you would like to say to our readers or fellow business people?
I would just like to thanks everyone for their time in going through our journey. We at VouchPro are committed to take your Video experience to all together a level itself with the help of our constant R&D and development. We will enable you to use Video in whichever way it helps to improve your businesses.
16. What your company is doing under CSR?
We have our concrete plans ready towards CSR the day we become profitable however to help society we hire all our front-liners as freshers from various Engineering or management collages, wherein we help these bright kids with stable future ahead.
17. What Plans do you have for booming Startups in your country?
18. Tell us something about your education & family background.
I am a graduate with various certifications related to telecom solutions
19. What is your USP which makes it unique & different from other Business in similar domains.
The People who form VouchPro
20. Do you consider yourself successful and by what means do you measure success?
I can call myself partially successful as we have been able to cross initial hurdles of having clear business focus, finding right people and getting initial 100 Enterprise customers on board.