Do you remember the skeuomorphic approach that was on trend a few years ago? Many designers followed this trend and created websites based on it. However, in the large ocean of skeuomorphic creations, there were a few minimalist works that hit a distinctive note. The rise of smartphones forced designers to quit to this style, and they embraced flat design. The entire Internet changed its look; everything was flat … except for a few rare minimalist websites.
Today, flat design has evolved, and material design is ready to be crowned the ruling design approach. There are still some people who prefer the good old minimalist look. Regardless the trend, the minimalist style remains a viable and good-looking alternative. It works not only for web design but also for industrial, interior, or email design.
Not only is minimalist design visually appealing, but it also has many other benefits. It looks cool no matter the device used, doesn’t slow the loading speed, and expresses refinement. If you are struggling to find inspiration for your email campaign, here are 10 best email newsletter designs based on the minimalist approach.
The black and white format goes hand-in-hand with minimal design, and this newsletter email is a good example in this respect. This color combination lets the viewers focus on the big and bold images of the product. And we admit that the headphones look great.
The Bose newsletter looks aesthetically and is also efficient. The call-to-action buttons jump out from the background. They are practically impossible not to notice. Additionally, the message isn’t salesy at all; “View the details” is friendly and informative.
This is the weekly report received by Grammarly users. It may be straightforward or even plain for some users, but it’s valuable for all of them. Grammarly’s marketers know that this rapport has valuable insights for marketers, writers, and bloggers, and they prefer the minimalist approach. In this way, the email copy is better consumed.
Another plus of this email design is the clever use of typography. The number of words written, mistakes, and unique words used are bold and big; they are visible regardless the device used.
This is a newsletter design that you will either love or hate. It’s minimalist style in its purest form. It would have been a disaster if the copy were not funny and engaging. All these factors combined convince viewers that the sender isn’t a soulless brand interested in making better profits.
Sometimes, words are useless, and images are suggestive enough. This email is an example to prove this point. The content is made up of titles, a CTA message, and the brand name (no need to pay content creators). However, there are many enticing images of shoes for women that “force” them to click and visit the store.
Women are actively enticed by visuals, and they are the target of this email. The email crafter knows how to design emails that resonate with the subscribers.
Sometimes, images are worthless, and a few smartly chosen words are enough for an outstanding email newsletter. The email background is a .gif image representing a puzzle of letters, but there is a visible eye-catching message— “Good things come to those who click.” Even less attentive users will notice this word play because the message periodically appears and disappears. Also, the color is constantly changing from gray to black. This newsletter definitely shows that creativity drives sales and makes people engage with the brand.
People are assaulted daily with tens of emails, and they barely skim them. There is no second chance, and marketers have to use everything in their arsenal, including emojis, to get people’s attention. This email asks the receiver to complete a short survey. As a reward, they get a 25% discount. The design and the copy are straightforward and direct while the emojis based inside the “O”s make the email stand out. Did you notice that the happy emoji is in the “O” from “you” and the unhappy one is in the “O” from “something”? It’s a subtle way of showing appreciation for clients. Nicely done!
People who struggle to have a better sleep are frustrated and fatigued. Asking them to read a cluttered email and engage with you is a suicidal strategy. Instead, a well-crafted message and a clutter-free design is a better approach.
The idea that your phone may help you sleep better convinces people to pay attention to the offer. The blue bold call-to-action button is beautiful, and it’s clickable on any device, even for sleepy users!
Uber’s newsletter focuses on the idea of simplicity and sophistication. The design is minimalist and has subtle messages. For instance, the gray background city map features some car icons, the shape of a smartphone, and the message “Where to?” There is no better method of expressing Uber’s essence.
This email emanates freshness and positive vibes. It’s in line with the products showcased—the summer collection of wallpapers for smartphones. The minimalist design relaxes the viewers and doesn’t distract them from scanning the email.
The typography compliments the entire email design and reinforces the vacation feeling. Another plus is the contrast of the call-to-action buttons with the background; it makes the email readable in any environment.
Last but not least, this newsletter email deserves your attention due to its mix of good minimalist design and a good sense of humor. Once you open this email, you see a bold and grave message using a formal serif font—“This is worth the scroll.” This first impression is in contrast with the tall and mouthwatering ice cream cone. The call-to-action button is serious and funny at the same time—it’s just a simple “Go.”
I hope that these email designs have boosted your inspiration level. Minimalism design is timeless; it will be appreciated no matter the current trends. Of course, minimal design isn’t suitable for all kinds of projects, but you should give it a try.
Have you ever created a minimalist email newsletter? Share your creation with us by leaving a link to it in the comments.