DigitALibaug – Digital Alibaug Initiative Startup Story of ‘SmartAd Solutions & Services’


    In his earlier Company, While handling operations for PAN India Public Wi-Fi Hotspots, for one of  the Leading Telecom/Mobile Operator in India (Tata Teleservices) as an Operations Engineer (Or Dev-Ops Engineer) Shahab Buran (Hometown:- Alibaug, Maharashtra) got an idea of starting Public Wi-Fi Hotspots in his hometown, Alibaug which is a Coastal Town, just south of Mumbai, in Western India. It is one of the famous Tourist Place in India which is known for Beaches and Historical Forts. As earlier, there was no such Facility available in Alibaug like Mumbai or other Metro Cities, he explained his idea and solution to local ISP in Alibaug in Year 2016 and later they planned for the same together.

    Inspired from Google Wi-Fi and ‘Digital India Campaign‘, 27 Year old Techie from Alibaug – Maharashtra, Shahab I. Buran (B.E. Electronics & Telecommunication) planned to start legally compliant Public Wi-Fi Hotspots for Tourists & Local Public in Alibaug like Metro Cities, Airports and Railway Stations.

    On the occasion of Shiv Jayanti, on 19th Feb 2017, with approval from Alibaug Municipal Council, Mr. Shahab Buran started ‘Digital Alibaug Initiative‘ in his own town by Offering Free Public Wi-Fi Service initially on 3 Public Spots in Alibaug in partnership with Local Internet Service Provider in Alibaug, Mr. Sameer Kambli (B.E. Electronics, Age 36)

    In the first year, they have connected 7 Prime Locations in Alibaug including Alibaug Beach (On 1st May 2017 )which became First Wi-Fi Beach in Maharashtra on Maharashtra Day and just second in India after Malpe Beach in Karnataka.

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    Wi-Fi Tech Bootstrapped-Startup ‘SmartAd Solutions and Services LLP‘ formed by Founder:- Shahab Buran & Co-Founder:- Sameer Kambli, after starting Free Wi-Fi Service at 7 Prime Locations in Alibaug:-

    1) Alibaug ST Bus Stand

    2) Alibaug Main Beach

    3) JSM College, Alibaug

    4) PNP Catamarans Ticket Booking Office Area, Alibaug

    5) Ajanta Catamarans Ticket Booking Office Area, Alibaug

    6) Hotel Fulora and

    7) Kridabhuvan Ground Area in the First year of Operation, achieved Around 25000+ Registered Unique Wi-Fi Users whereas Served 12000 GB+ Free Wi-Fi Data.

    Currently per day around 1500 Users are using this Service on DigitALibaug Public Wi-Fi Hotspots in Alibaug and no.of users are increasing Day by day.

    Since inception, they are offering  Unlimited Internet Data or Wi-Fi with 1.5 Mbps Speed per User for 1 Hour per day per Mobile User which can be used anytime during 24 Hours Every day on all DigitALibaug Public Wi-Fi Hotspots in Alibaug.

    After 1st Year Successful Run in Alibaug City, on 24th March 2018SmartAd Solutions and Services LLP in Association with Mandwa Port LLP, launched Free Wi-Fi Service at Mandwa Jetty in Alibaug which got inaugurated by MLA of Alibaug Region in the presence of both Teams and other guests during an event at Mandwa Jetty in Alibaug, Maharashtra which has become First Wi-Fi Jetty in India.

    To make it sustainable Business model and to scale up on other locations as well, SmartAd Solutions & Services LLP have also started offering Wi-Fi Branding or Wi-Fi Marketing Services for Local Businesses and Brands who can reach thousands of Wi-Fi Users every month through Banner Ads, Video Ads and much more on DigitALibaug (DigitAL + ALibaug) Public Wi-Fi Hotspots.

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    In addition to that, they have also started providing Enterprise Wi-Fi Hotspot Solution for Hotels, Resorts, Cottages, Shopping Malls and Public Spots along with their Branding and much more.

    Shahab Buran, Founder of ‘SmartAd …’ believes that this Business Model has tremendous potential to boost the growth of no. of Public Wi-Fi Hotspots in India if it is implemented well with sufficient funding and proper execution.

    Shahab also added that this could be one of the option for TRAI to implement Public Data Offices (PDOs) in Rural Areas of the country along with Free & low cost Prepaid Wi-Fi Service.

    Shahab feels, “If Big Brands start investing some portion of their Marketing Budget in such Wi-Fi Branding Solutions, they can not only reach Thousands of Wi-Fi Users dedicatedly on Mobile through sponsor Wi-Fi Ad Campaigns but also it will help them to improve their CSR (Corporate Social Responsibility) Value as they will indirectly contribute in the development of Digital India.”

    So next time you come to Alibaug, don’t miss chance to experience this Wi-Fi Service on any of the following DigitALibaug Public Wi-Fi Hotspots in Alibaug:-

    1) Mandwa Jetty, Alibaug
    2) Alibaug Main Beach
    3) Boardwalk Restaurant, Mandwa Jetty
    4) Kiki’s Cafe, Mandwa Jetty
    5) Hotel Fulora, Alibaug
    6) ST Bus Stand, Alibaug
    7) PNP Catamarans Ticket Office, Alibaug
    8) Ajanta Catamarans Ticket Office, Alibaug
    9) JSM College, Alibaug
    10) Kridabhuvan Ground, Alibaug

    Many more coming soon Powered by ‘SmartAd Solutions & Services’.

    (For more details, visit Facebook Page:-

    This Initiative by Young Engineers in Alibaug will definitely give boost to Tourism of Alibaug and nearby Areas also it will encourage more youngsters to work on such ideas which will contribute in the development of the country along with personal growth.

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