Tradition meets convenience with this unique startup: Jewelebration


Tradition meets convenience with this unique startup: Jewelebration


The jewellery market in India is proliferating however; there are certain challenges for selling jewellery online. In India, buying jewellery is a tradition & always resonates with the most important things in life such as wedding, festivals etc. It is one accessory that everyone wants to touch, feel and try. Today we are talking about Jewelebration, who have taken care of every such challenge to deliver a reason to celebrate jewellery!

What Exactly is Jewelebration?

There were times when going out shopping used to be a treat for everyone, however, with the constraints of time and the ease of convenience, consumers are shifting their transactions to the online mode. Jewelebration tries for the consumers to experience effortless shopping where they can personalize, curate and even try the jewellery in the comfort of their own homes! Based in Kolkata, and known for its in-house “karigari” (creation) through the online Jewellery store, housing finest collections of India’s Best Ethnic Jewellery specialising in Gold, Diamond and Platinum Jewellery – jewellery that fits today’s lifestyles and could be worn everyday. This startup puts up  jewellery, the specifications and the pricing transparently online – something that traditional jewellers never did.

They deliver across India and their website features over 2,000 unique designs from a wide collection of themes for every occasion and ships to over 10,000 pin codes across the country.

What makes Jewelebration unique in the market?

Being amongst the few who are selling Platinum Jewellery online in India certified by platinum guild international. Initially decided to move away from an inventory heavy model followed by offline jewellers and work on a zero inventory asset light model – where all the products are designed and manufactured in-house – Jewelebration is unique because of its co-founder – Mr. Sunil Sony’s jeweller roots as well!

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Sunil Sony – Co-Founder

Sunil says:

My roots lie in the jewellery business. I came from Asansol a small town in West Bengal. Pursued an MBA in Kolkata, became an investment banker, however, my passion dragged me to our ancestral jewellery business. However, with changing times and convenience of customers, we have shifted gears from traditional buying to online shopping and I had to adhere and imbibe this in my business too! According to estimates, the trend of buying jewellery online will only increase. The current market is worth 13 million USD, by 2022, it will rise to 2 billion USD!



Who are the people without whom Jewelebration can’t have done without?

Manish Verma: Co-Founder

Manish Verma has a gigantic experience of the retail and manufacture industry due to his family businesss who is an MBA in marketing from Symbiosis International University and also holds a professional Gemologist degree from International Gemological Institute.

Manish’s role is to procure the raw materials the most competitive prices to trickle down the benefits to the customers. His zeal lies in providing a hassle free experience to the customers and keeping an unquestionable quality of his products!

Having a team of varied and unique 15 individuals which includes the CTO leading the technical functions, the jewellery & CAD Designers who prepare the designs for the customers and Marketing Team that looks after branding strategies.

An Overlook to Jewelebration’s most successful orders and Where it can be in the next five years?

One of the biggest single order received by Jewelebration was worth Rs 3.3 lakhs for ladies bracelet. During the first two years of operations, the primary focus is to strengthen the team, design, packaging, manufacturing, logistics and brand building. They want to leverage technology to streamline the shopping experience that will leading to scaling up the business. They are planning to offer our loyalty programme, thereby giving existing buyers more choice and better deals. They also have a host of new collections lined up for the year which will be seen in the next few months.

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Apart from all of that, Jewelebration can be a potential gamechanger in the market because of its focus to establish a strong relationship with suppliers and customers alike by vouching of the lowest price in the segment. And that’s not all! Jewelebration delivers products that come with trusted and Verified Centers like IGI, GIA and Hallmarked and lean operations and Made-to-Order manufacturing – driving design agility and superior merchandising!

So, if you were wondering which store to hop in for the next big wedding Jewelebration is exactly where you can head straight to!

At a glance

Startup:                                Jewelebration

Sector:                                  Jewellery E-Commerce

Launch Date:                      05/01/2016

Location:                             Kolkata

Funding:                              Bootstrap

Problem it solves:           Pressing problem, transparency and reliability, increase choice, improved quality, personalization and shopping experience.  


Founders: Manish Verma & Sunil Sony