Diet Clinic is a platform for the overall fitness and Wellness of the people and is very well recognized name for the weight loss programs and therapeutics & lifestyle.
Diet Clinic www.dietclinic.in which is headquartered in Gurugram was founded in 2005 by Dietitian Sheela Seharawat and Mr Rajiv Seharawat. Dietitian Sheela Seharawat is a big name in the world of Diets, Nutrition & therapeutics and now, she is successfully running and mentoring 35 Clinics across the India and the number is still increasing. She is one of the youngest successful entrepreneurs in the country.
Also, Mr. Rajiv Seharawat is the man who manages all the business of the company in each & every aspect and field. He is a certified Life Coach, studied in California University of Integrated Studies, USA. He’s an innovative entrepreneur and a Business Guru to many. The success of Diet Clinic is the fruit of their utmost efforts, dedication and hard work.
Diet Clinic www.dietclinic.in has treated a lot more than 1,40,000 people from India and foreign countries, in 13 years of their successful journey and has won a number of prestigious awards for their excellence since the very start. An another diamond added to the name of Diet Clinic Health Care as an renowned magazine and organization recognized and awarded “Diet Clinic” in their annual listing of “10 Best Startups in Fitness, 2017”.
Adding to that, Dietitian Sheela Seharawat is a registered dietitian under IDA. She has been honored with many prestigious awards and, before starting her own company; she was the professional attendant in the Army Hospital.
She has trained the entire team of dietitians and nutritionist working for Diet Clinic. You’ll be glad to know that more than 95% of the employees of the whole organization are women, working across the country. Also, the client ratio of the organization falls at 70:30, which means that more than 70% of the clients are women.
Adding to that, all the outlets of the organization are being successfully mentored by the women.
Soon her star up is going to spread wings in UAE and Western Europe, which will also be mentored and run by women.
Let us go through her interview and find out more about her venture diet clinic
1. What is the Name of Your Business Or Brand You Represent?
Diet Clinic Health Care Pvt Ltd www.dietclinic.in
2. What are your target Audience/clients?
Everyone deserves a good health. So, our target audience is everyone who wants to lose weight or manage their health issues with scientifically balanced and natural diet plans, ranging from teenager , men, women as well as senior citizens.
3. Where is your Business based (city, state, country) & What are your geographical target areas?
Diet Clinic has 35 clinics across North India including Delhi, NCR, Haryana, Punjab, U.P, Rajasthan, Gujarat. However we cater to clients across India as well as other parts of the globe like U.S, U.K, Australia, Canada with our online / telephonic programs. We want to reach all potential cities where people are health-conscious and want diet plans for an ideal body weight.
4. What are your products or services?
We offer customized weight management services and Therapeutic diet packages dealing clients with medical issues like Thyroid, PCOS, Blood Pressure, Arthritis, High Uric Acid, Menopause, Heart Problems. We provide diet plans as per the individual’s habits, lifestyle, medical history, likes and dislikes, blood group and many other important factors. Every diet plan differs from person to person. Apart from that DNA diets is quite a new trend in the world of diets and nutrition and we provide DNA Diet Plans too.
5. Who are your biggest competitors and how do you differentiate yourself from them?
We have been providing unique and specialized diet services since last 13 years and hence no competition. We know that we are providing quality services and bringing change into people’s lives; so competition just remains a word. We focus more on ourselves and how we can make things even better.
Our diet plans can be followed life-long so that management of weight is easy and the results are not short-term. We provide the diet plans based on individual’s DNA also and that’s something you won’t find mainstream.
6. What best Marketing practices/tools that you always rely for the business development, marketing and branding?
Like any other business and services we also use online marketing, social media marketing and SEO of our website for the business development, marketing and branding of Diet Clinic. Besides these, we have 60-70% new clients who are referred to us by our satisfied and happy existing clients or old clients. If you are providing good services then people will come running to you.
7. What skills do you want in your employees/team at the time of hiring?
While hiring candidates, we look for qualified and self-motivated candidates who are sincere and willing to give their best for the growth of the company and their personal growth also. They should have good communication skills and sense of understanding what a client is seeking. The young motivated minds and ones who can motivate people for good health, are always on priority.
8. What expansion plans are you looking for the next 2 years, next 5
Since we have 35 clinics set up in North India, we are looking for expansion in other cities across India by developing franchise clinics, especially in cities like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata, Lucknow, Jodhpur, Bhopal and other major cities.
9. Where do you want to see yourself in next 10 years?
We are expanding across India and dream to have at least one clinic in all the major cities of India in the next 10 years so that we can reach out to maximum people and help them live healthy. We aim to be one amongst the top 5 companies in healthcare in India providing weight management diet programs. We are also planning and trying hard to spread wings on the global cities around the world.
10. What was the most challenging part of your journey till now? How did you overcome those challenges?
Now-a-days people want quick and cheaper plans to lose weight. So many people do small courses in nutrition and start personal clinics which offer not-so-effective diet plans at a very less cost. To cater to such inappropriate organizations in the field of weight management, we have a dedicated IT team to promote and market Diet Clinic online also to ensure new joining at every clinic regularly. For which, we also spread awareness about healthy and natural weight loss. We have many clients who have regained weight after stopping machine treatments or meal replacements shakes that they used earlier to lose weight. Also there are lots of clients with stuck weight who find difficult to lose weight. We also have many teenagers whom we motivate and give friendly and easy-to-follow diets so that they can also lose weight.
Diet Clinic has recently introduced DNA Based Diet Charts which helps us to design a more detailed and specific diet plan according to the basic DNA structure of any individual.
Also Diet Clinic has introduced Diet Clinic App in the market. This app is user-friendly and will enable people to take diets online through app. It will be convenient and also save time especially for busy clients.
11. Whom do you consider your idol or biggest motivator?
My father has been my idol and motivator since childhood as he always encouraged me to pursue my dream of becoming a dietician and motivated me to give my best in life. After marriage, my husband also has always been supportive and had faith in me that I could run Diet Clinic successfully. My family has also been motivating and helpful all throughout my career.
12. How your current profile has transformed you as a person?
With 35 successfully running clinics, I am today more confident that I can help people lead a healthy life by planning the best suited diet charts for them so that they can achieve their weight goals and manage their health issues in a better way. I meet around 100 people every day with different issues and I have more patience now with clients and their problems – both diet related as well as on an emotional /personal basis.
13. If you had the chance to start your career over again, what would you do differently?
I am very happy with my work and would like to expand it further by providing holistic wellness in a stress-free environment where our clients can experience healthy eating with organic foods, detoxification plans, yoga, and soothing music all-together
14. What is that One thing you would like to change in our organization/Business today?
We would like to introduce new and more effective PR and marketing strategies so that it brings growth to our organization.
15. Anything, you would like to say to our readers or fellow business people?
The future of health & fitness industry is very bright as people are more conscious about their health and fitness now. They are willing to spend on diet and diet plans. Many health apps, fitness apps have come up which helps people to achieve their fitness goals. Such healthy & motivated people also motivate their kids and encourage them to follow healthy diets and live an active life to stay fit and healthy.
So whenever you experience continuous weight gain or need diet plans for medical issues, do contact our team of qualified dieticians and Diet Clinic will surely help you with the best diet charts as our simple philosophy is “Let Your Diet Work For You”. We want to eliminate the myths about ‘dieting’ which most people interpret as starvation or deletion of foods from their daily diet. Diet Plans at Diet Clinic means adding some healthy food choices and eating wisely.
16. What your company is doing under CSR?
We are more into spreading health awareness among people. We organize events regularly where we invite everyone to come and know how they can change their lives forever just by making subtle changes in the lifestyle, especially in eating habits. Right now, we are looking forward to organize tree plantation and blood donation event very soon.
17. What Plans do you have for booming Startups in your country?
For booming startups, we would like say that they should start work of their interest with proper planning. Anything can be achieved with a right aim in mind and steady hard-work and patience.
18. Tell us something about your education & family background.
A fit body has a healthy mind. Since my studies I have been very much passionate about diet and fitness. After completing B.Sc.(Hons), Home Science and Post graduation in Dietetics & Food Service, I worked for sometime as a dietician at Army Hospial, Delhi. My father served the Indian Army and my mother was a house-wife. I also have 2 brothers , one is in the Army and another is an engineer. After my marriage, with the support and motivation of my husband, I decided to start my own clinic by the name “Diet Clinic” with my first clinic in the city of Gurugram in the year 2005, where I started prescribing customized diet plans to my clients with effective results.
19. What is your USP which makes it unique & different from other Business in similar domains?
Following are the five important USPs on which our diet plans are based to help people to achieve complete body-fitness:
· A Balanced Diet chart, customized according to individual lifestyle, food habits, blood group & medical history.
· No Starvation
· No Medicines / Supplements
· No Strenuous Exercises / No gym
· Diet Plans are such designed so that you can lose weight with all your necessary social commitments and outings.
20. Do you consider yourself successful and by what means do you measure success?
Yes, I am successful as a dietician with having served more than 140K since last 13 years and our success rate has been more than 95% so far.
21. Please share complete name, address, phone number, email id & website
of Your Business & Contact Person
Dietitian Sheela Seharawat
Founder and Chief Mentor: Diet Clinic Health Care www.dietclinic.in
Headquarter: B- 758, Sushant Lok 1, Gurugram
Contact Numbers: 8010888222, 8826260707
Email ID: [email protected]