What is Search Engine Optimization?
Search Engine Optimization can be defined as a method that enhances the online visibility of a particular website or a web page in a search engine’s results. The results obtained through Search Engine Optimization are termed as “natural” results as they are unpaid.
SEO can also be defined as the method to enhance the number of visitors reaching out to a particular website. This feat is achieved by making sure that the site appears on top of the search engine results.
“I Run a Small Business. Do I Really Need Search Engine Optimization (SEO)?”
If you are asking this question, then your business must require you to market your products or services online and that’s why you are probably thinking about Search Engine Optimization. SEO is not just essential for big brands or mega businesses. It is equally important for even a small online business like yours. Yes! True! You don’t need to hire persons specifically for SEO related positions and spend your time preparing interview questions for SEO Analysts & Managers, as being a small business, you can manage the SEO tasks on your own. Following are some of the important benefits that your small business can obtain from SEO:
- Helps to Construct a User-Friendly Website
SEO techniques help you to construct a website, for your business, which is highly consumer friendly. Following good on-page SEO techniques enables a probable customer, who visits your website, to navigate through various web pages in a fast and smooth manner. Better the experience the user has on your website, the more chances are that he/she will bring business for you. A happy customer is, undoubtedly, the best marketing tool available as he/she will refer your products or services to friends, colleagues, and family too, bringing more business for you.
Hence, you will be able to get new customers helping your business to grow and prosper. Moreover, when your website will rank high in search engine results; this automatically means more visits on your website, consequently, more customers.
- Helps Build Awareness for your Brand
This can term as one of the secret benefits of Search Engine Optimization. Since your website will be appearing on top of search engine results and way ahead of other websites, users are more likely to put their trust in your business. According to surveys, a majority of the online users don’t even tend to visit the 2nd page of the search engine results and stay on the first page itself. This means, if they don’t find anything relevant on the first page, they either discard the search or use new keywords. Hence, if your website is coming up on the first page itself, in response to the keywords searched by the user, he/she is most likely to visit your website.
Moreover, as explained in the first point, you would have already invested in on-page SEO techniques, the user will get a better experience from your website and is much likely to opt for the products or services provided by your business.
- Your Business is Open 24/7
Internet and SEO combined, weave a magical spell on your business, enabling it to stay open for 24 hours in a day and 7 days a week. This helps your business to stay ahead of your competitors.
If your competitors are investing in SEO and you are assuming that it is just a waste of time, then you are, undoubtedly, moving towards a state where you will be forced to shut down your business. In the modern world any online business, whether big or small, cannot afford to underestimate the power of search engines. On the other hand, if your competitors are not investing in SEO, then it is a great opportunity for you to invest in the same and enable your business to take a big leap ahead of them.
Also, since your business is online 24/7, it brings in a good deal of social media presence. Both social media and SEO are related to each other. When your website is coming up in the top of search engine results, users are more likely to opt for your products or services enabling your business to become a hot topic on social media as each and every happy customer will love to talk about your business and the satisfaction they attained from dealing with you, over social media, with their friends and colleagues.
- You are not invisible on the World Wide Web
When users are searching for something over a search engine they are mostly in the decision phase and are accessing various selections that they can make. According to SEO experts, this is the golden moment where you can sprint ahead of your competitors as SEO will enable your business to get visible, immediately, in this golden time itself, in front of the users. It could happen that they might be looking for exactly what your business is providing. So, if you haven’t invested in SEO, you will, undoubtedly, miss on this golden opportunity as your business will be entirely invisible in front of the potential customers. Therefore, if you really want your business to grow and prosper, it is more than essential for you to invest in SEO.
Without SEO, you won’t be able to grow traffic on your website as visibility itself means traffic and more traffic means more potential customers. When more potential customers are thronging on your website, it is more likely that they will opt for your products or services and bring sales to your business, raising your profit levels.
These are some of the major benefits that Search Engine Optimization can help your small business to enjoy. So, if you still haven’t invested in SEO yet, it is time that you stop thinking and take the step immediately, in order to make your small business reach that pedestal of prosperity which you have only imagined in your dreams.